In 2008 East Lindsey District Council announced that a new supermarket is needed in Louth.
In November 2008, Sainsbury's revealed plans for a new 25,000 sq ft store on land between Kiln Lane and Charles Street.
A campaign group "Keep Louth Special" was launched to oppose selling off Louth's Cattle Market site for a new supermarket which it feels would destroy the town's unique collection of independent shops.
December 2009 - East Lindsey District Council rejected Sainsbury's plans on the grounds of flood risk and impact on the town centre.
February 2012 - East Lindsey District Council appointed Nathanial Lichfield to carry out the study looking at whether there is a need for ‘increased food retail provision’ in Louth, Alford and Horncastle. Please see an article in the Louth Leader, 11th February 2012